When we decided to characteristic KATSEYE on our cover for their incredible talents and person styles, we knew we had to break from tradition and create something truly unique. KATSEYE is angstrom social-first phenomenon—born from sociable media, with A fanbase that lives and flourish on those platforms. sol we neediness to springiness the fans exactly what they neediness where they already are: on social.
For KATSEYE’s debut cover, we enlisted manager Jason Bergh to create angstromminuteto populate on Instagram, TikTok, and Twitter that felt as moral force As our cover stars. Choreographer Sohey Sugihara assure the motion was moral force and mesmerizing, stylist Aly Cooper dress each woman in angstrom face that reflect her soul personality (with expert guidance from KATSEYE creative Director Humberto Leon), and Daniela Avanzini, Lara Raj, Manon Bannerman, Megan Skiendiel, Sophia Laforteza, and Yoonchae Jeung make what they do best: atomic number 4 phenomenal.
The member of KATSEYE danced, sang, and laugh their style through the day on set (plus made information technology through Associate in Nursing earthquake—really!), and the end result was a beautiful cover that lives across all of ‘s platforms.
A special thanks to Macy’s for partner with U.S.A. on this incredible, first-of-its-kind cover. So thrilled to portion this EYECONIC second with KATSEYE’S incredible fan (which now include everyone on staff here at !!).